Box Office: “Iron Man” Ascends to $134 Million Opening

5/09/2010 Posted by Admin

Box Office

“Iron Man” Ascends to $134 Million Opening

By our guest blogger, Tim Strain

Product-placement vehicle “Iron Man 2” had its way with the competition over the weekend, breaking records and unofficially kicking off the summer movie season. It scored $133.6 million in 4,380 theaters, the widest release in history. It flattened the rest of the box office, mainstream and art-house fare alike. It’s opening is the fifth biggest of all time and $17.5 million more than Tim Burton’s “Alice in Wonderland,” making it 2010’s biggest. It’s $30,502 per theater average (PTA) is the ninth biggest of all time, and it trails only “Spider-Man 3’s” $151 million opening from this weekend three years ago for the biggest May opening ever.

The opening is a robust improvement over its predecessor’s $98.6 million take two years ago. That film was budgeted at $140 million, and Paramount Pictures and Marvel Studios had enough company in current golden boy Robert Downey Jr. to up this one’s budget to $200 million. It opened with the seventh biggest day of all time, a $55 million haul on Friday that included over $7 million from midnight showings (this is far off from “The Twilight Saga: New Moon’s” $26.3 million record. “IM2” then dropped 11 percent to $46.5 million on Saturday, and an estimated 25 percent for a $34 million take on Sunday.

It has a damn good chance at winning its second weekend, with the iffy-looking “Robin Hood” and counter-programming romances “Letters to Juliet” and “Just Wright” opening. The ludicrous amounts of tie-ins and “gotta admit they’re pretty cool” explosions should keep audiences riveted. It will almost certainly break it’s predecessor’s $318 million total, but with “Shrek Forever After” and “Macgruber” being unleashed on audiences on May 21, and “Sex and the City 2,” “Toy Story 3,” “The Twilight Saga: Eclipse” and “Inception” all due over the next few months, it will have a hard time topping 2009’s biggest summer hit, the unfortunate $402 million juggernaut “Transformers: Revenge of the Fallen.”

Like I said, there really isn’t much else to talk about for the weekend. “A Nightmare on Elm Street” dropped an embarassing 72 percent for a $9 million frame, landing in second place. “How to Train Your Dragon” continued its success despite losing hundreds of IMAX screens to the man in red and gold, earning $6.7 million in its seventh weekend to improve to $201 million. It is the 101st movie to cross the $200 million threshold.

“Date Night” had another small drop in its fifth weekend, easing 30 percent for $5.3 million to bump its total to $80 million. “The Back-Up Plan” and “Furry Vengeance” both eased 40 percent, each bringing in roughly $4 million apiece.

“Clash of the Titans” finally got the wind knocked out of it, dropping a hard 61 percent in its sixth weekend. Its $157 million total is solid, if not TITANIC. Had to.

In the indy circuit, audiences did not go goo-goo gah-gah for “Babies,” which earned a paltry $2,949 PTA in 534 theaters, giving it a $1.575 million opening, good for tenth place. I don’t know what the advertisers at Focus Features were thinking when their poster read “Everyone Loves Babies.” The well-reviewed ensemble “Mother and Child” (the other Samuel L. Jackson opener) started off with an excellent $44,400 in four theaters, giving it the highest PTA of the weekend. “Please Give” improved 114 percent over last weekend, as it successfully expanded from 5 to 26 theaters. It earned $253,000, good for a $9,731 PTA, bringing its total to $415,000 against a $3 million budget. “Multiple Sarcasms” saw B-listers Stockard Channing, Timothy Hutton, and Mira Sorvino slumming it, earning a pathetic $17,800 in 15 theaters, good for a PTA of $1,187.

Figures courtesy Box Office Mojo.

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  1. Anonymous said...

    Academy Award Winner Timothy Hutton?

  2. Edward29 said...

    I've seen it at the IMAX this past Friday, and the movie was awesome.
    Just as good or even better than the first.