Pakistani Advertisers Have a Sense of Humor

Pakistani Advertisers Have a Sense of Humor

Entertainment News

By our guest blogger, Emma Gray

Who knew that Pakistani marketing gurus were funny? In the midst of the WikiLeaks security scandal, in which U.S. State Department documents were released to the public, Butterly sanitary pads decided to capitalize on the controversy.

According to BREITBART, a series of billboards for the maxi pad were put up in Pakistan’s financial capital of Karachi, reading “WikiLeaks…Butterfly Doesn’t.” The firm behind the (hilarious) copy is RG Blue Communications. Syed Amjad Hussain, head of business development for RG Blue, says that: “We have received a huge response from the public and everyone has commended us on it.”

Although some of the WikiLeaks documents did address Pakistan, including commenting on the army’s possible plan to take down President Asif Ali Zardari, RG Blue Communications only saw the scandal’s possible commercial benefits. Art Director Munir Bhatti was quoted as saying “It could have been yet another ad showing a girl promoting the sanitary pad, but we made it different, completely different."

Well done, Bhatti. Julian Assange’s brainchild + Aunt Flow certainly is different.