Hasbro Talks About Ouija Board--The Movie

MTV is reporting that Hasbro is talking about their film based on the Ouija board game."

"Ouija is not a board game come to life," stated Hasbro CEO and executive producer on the film Brian Goldner. "Half of the people that play Ouija as a séance think it's just a game... the other half thinks it's much more serious than that. So that idea, is this real or is this just sort of imagined? Is this something that's done by the participants or is this something that's really from beyond?

Goldner explained the filmmakers are keeping two operating principles in mind while creating a movie around a game in which players ask questions and attempt to communicate with otherworldly spirits: one, be careful what you wish for; and two, is Ouija just a game or is there something deeper and more sinister going on?

"In Ouija you ask questions and then you get these answers... and sometimes these answers are unintended answers. So be careful what you ask, that's the element of the game that I think is so fun. You sort of use that insight about really playing Ouija as the jumping off point for a story for a movie, and then you link it to something much bigger.

"People out there really take it pretty seriously and I think that's the fun of it," he stated. "Everybody, especially in fact young teenage women as they grow up and go through their teens-have all had a Ouija story. They've all gotten together for a sleepover that's maybe gotten a little too scary. They can all remember back."

If Goldner has any doubts about adapting a mere board game into a cinematic blockbuster, the exec wasn’t tipping his hand. In fact, he name-checked another Hasbro toy that led to a huge box office success: “Just like in 'Transformers,'" he said, "it was always about 'more than meets the eye.'"