Sony Delivers New Pixar's Up Trailer?

What fresh Sony hell is this?

The latest trailer for PIXAR'S "Up" is being delivered by Sony. Yes, the competition--Sony. Why you ask? Simple.

This from our friends at /Film: "This will be the first Pixar film to be released in 3D, and in most cases this will be done via Sony’s SXRD projectors. The possibilities for cross promotion were obvious. Sony welcomed any number of guests to the stage during their CES Keynote, one of whom was John Lasseter. He talked up Up, as it were, and unveiled this clip - which was sneakily filmed from the audience."

And there you have it. Check out the clip below--it looks amazing:


Exclusive Trailer For 'Up' from Sony Insider on Vimeo.